“The new approach to MMOs is very front loaded; spend millions to hype the hell out of them and hope people buy them day one. Offer long term (or even life time) subscriptions at reduced rates. Slowly reduce dev team and costs as the long term subs run out, then micro transaction for more cash. The old approach was release a solid game, spend millions to improve it and add to the dev team, and let word of mouth do advertising for you.
It baffles me because the number of success stories on the old model is huge, and the number of success stories on the new model is zero. Why are we still doing the new model?” – lexiekaboom